The platform is rolling out a fresh option that allows them to cut down on the quantity of AI-created videos appearing in their feeds. This step comes as the platform announced that it presently contains more than 1 thousand million AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the following weeks before a global release. This shift aligns with a surge in AI content, spurred by new AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the quickest rising content creators on a popular video site primarily display clips produced artificially. A considerable share of this output is considered low-quality AI content, a label for poor-quality, bulk-generated content that is frequently illogical or bizarre.
Based on user feedback that many people appreciate content created using AI tools, from computer-generated images to educational videos, and we want to provide users the ability to see more or less of that, depending on their own choices,” stated a platform representative.
Volume and Proportions
TikTok shared that there are now over a billion videos on its app tagged as made with AI. Collectively, more than 100 million pieces of content are uploaded to the platform daily, making clips made by AI a relatively small percentage of its complete catalog.
Customizing Your Feed
Members will be able to limit or boost the level of artificial media they view by accessing the “manage topic” feature in the platform and selecting “AI-generated content”. Additional categories that can already be adjusted under the filter encompass current affairs, clothing, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige users to identify convincing artificially created content, and it prohibits dangerous AI impersonations of celebrities or emergencies. Any authentic-looking AI-generated clip that is not labeled can be taken down under its terms of service.
Additionally, the service will from now on add an “AI-made” watermark to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This action is aimed to stop users from attempting to evade the labeling process.
AI Literacy Programs
The platform is furthermore establishing a $2m educational fund for professionals and groups to create informative material about responsible artificial intelligence. This program will support non-profit groups dedicated to educating programming and robotics.
Moderation Strategy
TikTok has defended its content review process, following debate over intentions to lay off hundreds of safety staff in the United Kingdom. The company is expected to reduce a significant number of roles in its trust and safety department in the UK capital, with labor groups and online safety experts voicing alarm that staff are being displaced by AI moderation.
A company official clarified that human moderation would remain essential, but automated tools can safeguard staff by filtering out the most distressing content ahead of it has to be seen by staff. The company reported a notable drop in shocking and graphic content reviewed by safety staff over the past year due to intervention by its automated systems.
We believe it is crucial to integrate staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is why a lot of the machine support is really helping us operate efficiently.”
